Commercial Leaders &
Enterprise Teams
Teach your sales team how digital health is actually bought —
and how to navigate every decision maker involved.
Does this sound familiar?
- Are deals stalling because your reps haven't mapped the real decision-makers?
- Can your reps explain the clinical value — but struggle to quantify ROI for finance?
- Do your reps struggle with selling a digital health product along side a therapeutic one?
- Are you finding some sales professionals struggle with building relationships across complex customers?
DHSI helps you:
- Train your team to map the full healthcare buying architecture before a deal ever advances
- Train your reps to translate clinical value into financial impact
- Reduce failed sales hires and accelerate ramp time
- Navigate 8-12 stakeholder buying committees effectively
The Business Case:
| By the Numbers | What It Means |
|---|---|
| 60-70% | of digital health sales hires fail within 18 months due to healthcare complexity |
| $240K-$500K+ | cost per failed enterprise sales hire (salary + equity + lost pipeline) |
| 8-12 | stakeholders in healthcare buying committees requiring different messaging |
| 9-12 months | average ramp time vs. immediate productivity with proper training |
As Featured On LinkedIn...
"Why Big Pharma, Biotech, and MedTech Struggle to Sell Digital Health"Excerpt: Because selling digital health is fundamentally different than selling a therapeutic or device—and most organizations underestimated that difference.
What You Will Get
Structured capability upgrade, enterprise proficiency, and measurable revenue discipline.
Customizable Cohort Sizes
- •Hybrid live and on-demand learning designed for senior commercial professionals
- •Weekly 2-hour sessions led by digital health operators and enterprise leaders
- •Real-world case studies drawn from complex healthcare sales environments
- •Immediate application to your current pipeline and team structure
Earned Certification
- •Demonstrate a defensible enterprise sales strategy aligned to clinical, IT, finance, and procurement stakeholders
- •Present a realistic 12–18 month forecast grounded in healthcare buying cycles
- •Complete a live commercial strategy defense reviewed by DHSI faculty and industry advisors
- •Meet defined performance standards — not attendance metrics
Digital Health Sales Proficiency
- •Enterprise stakeholder mapping and power alignment
- •Clinical, technical, and financial fluency in digital health
- •Structured hiring and onboarding frameworks for digital health sales talent
- •Forecast discipline that withstands executive and board scrutiny
Upgraded Commercial Teams
- •Access to DHSI-certified, market-ready digital health sales professionals
- •A structured evaluation framework to identify commercial gaps before they impact revenue
- •A repeatable system for enabling legacy reps to operate confidently in healthcare enterprise sales
- •Reduced mis-hire risk and improved time-to-productivity
Program Details
Duration
Customizable
Format
Live or In Person
Capstone
Competency Project
Time commitment
Customizable
Investment
Individual and Group Pricing Available
Next Cohort
Spring 2025